eShop Sales - Merry Pre-Christmas!

Nintendo/eShop sales?  It's almost unheard of not very long ago, but clear the cobwebs from your eyes as there are a number of games on sale until 1/2 or 1/3!  So was I tempted to become even more incomplete?  Hit the jump:

August Game Acquisitions

I suppose August isn't over yet so there could be more purchases to add to my backlog with no intention to finish.  You'd think it was a theme around here or something....  Besides my NSMB pre-order, I just picked up three more games last week.  Without further delay hit the jump for more details:

New Super Mario Bros 2 eShop Price

 You've heard it here first.....  or maybe not, but if you haven't read elsewhere it appears that New SMB2 will be priced at $39.99 as a digital download on the eShop.

**7/8 Update:  It now has TBD on the eShop. **

Iwata has stated that there wouldn't be much of a difference between digital and retail and now we see there's no difference.  Oh wait, that's right, I pre-ordered the retail version for $29.99.

I'm trying to not be too pessimistic, but I hope the digital sales are in good numbers and don't turn Nintendo away from continuing their efforts.  I can hear it now:  well, we offered the same game in digital form and retail continued to dominate.  Of course it did guys.  There has to be a balance of convenience vs price vs flexibility in the title not being locked to an account/device and you didn't achieve that...

What do you think of the price and if you were to lower it, what would you suggest?  $29, $35, etc.?